Instead of starting with the classic double diamond model of design (finding the right problem, then finding the right solution), I started my work by understanding and expressing the company's vision. My role : Product thinking, User Experience Design, Interaction Design, Prototyping, User Testing My redesign includes prerequisite features for a frequent use of the app like the ability to purchase digital music and manually download albums or tracks. The solution : I worked on a better distinction between music discovery on one side, and the possibility to stay up-to-date with artists and labels users already loved on the other side. I highlighted that the app is currently not designed to be used daily and users complain about usability issues and require some basic features that are missing. About the project : During the research phase, I discovered that users mainly use Bandcamp to buy music and rarely use the app to listen to or discover music. Second, I have always loved independent music myself, and I use Bandcamp a lot. First, I believe every Product Designer should be able to translate a company singular vision into a product, and in this way, the Bandcamp case study is a really nice challenge. (If you want to understand in depth how and why Bandcamp is different, have a look at this great talk from Ethan Diamond.) I decided to work on the Bandcamp iOS app for fans for two reasons. They believe people want to support the artists they love and the best way to do so is to pay them directly. The company has a radically different view of the music industry compared to big players like Apple Music or Spotify who are subscription-based streaming platforms. Bandcamp is an online music store and promotion platform for independent artists founded in 2008 by Ethan Diamond. But it doesn't come out of nowhere, and this priority is always surrounded by the company culture, believes and mission. As a Product Designer, making great products that solve people's problems is the priority. After working on the Airbnb self check-in project at the end of 2018, I started in February a new unsolicited redesign project in order to deepen my Product Design skills.
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